Thinking about online presence might be overwhelming. Profile picture, team picture, product picture…. what’s not?! Well, but how to make them all? Do I need them all? It’s quite a common consideration when it comes to running your business online.
Modern business photography requires not only being there for client but also strategic thinking. The most common request looks always similar and it sounds like that: when can we schedule a photo shooting for fresh new product communication? Easy. But all the fun comes together with first meeting.
It’s very important for both sides to clearly understand and narrow down the goal. The more specific the better. If the project requires more that one goal I would usually suggest splitting the topics, for example product shooting in the morning and profile pictures after lunch or the next day.
Product photography is an essential part of both online and offline advertising. It’s always crucial for catalogues, brochures, magazine ads, billboards, online ads and company websites, specifically when selling products direct to consumers. This all needs to be connected. In other words the product picture in e-commerce stores needs to match the same product in TV advertising.
90% of information transmitted to our brain is visual
This is why I pay so much attention to the whole landscape of topics and try to optimise the bries as clearly as possible. What happens next is that photographer needs to study the new products, read the customers reviews and suggest a creative idea for a photo shoot. Soon after it turns that
What are the different types of product photography?
Below you find a list of different types of product photography. Discussing this with photographers might be crucial in achieving the main business goal. Keep that list in mind especially if you consider e-commerce presence such as Etsy.com.
- Pack shots: A shot of your product (with a white background)
- Lifestyle shots: Shots of your product being used
- Scale shots: Helps users get a better ideas of the size of the product, usually with a common element such as human body part ex: hand
- Detailed shots: A close up view to highlight specific product features
- Group shots: Groups of products showcased together, for example color variations of the same product
- Packaging shots: An image of the product’s packaging, so that everyone who orders knows what to expect after shipping.
If you’re not hire a professional photographer yet, remember to optimise your self made photos on the website. Not sure how to do it? Here’s quite complex guide by Envira Gallery. Check them out.
I am always looking forward to discussing new photography projects. That’s why I allow you to book an online brief chat to get to know the main photography goals. Even if the goal is not crystal clear yet, after a short video call it’s much closer to become real.
Please don’t hesitate to press the button below and schedule an appointment with me. It won’t hurt, I promise. If you’d like to stay updated with similar articles about photography backstage and visual creation, sign up to the newsletter in the box below.